Let's begin in 2021...

When I moved to Lancaster to study Marketing and Design at Lancaster University. I was terrified, at the time I was a 20 year old girl, who could barely leave the house due to personal difficulties, and now I was moving across the other side of the UK, because it seemed the only way to truly break out of what I was stuck in. My first months were lonely and difficult, but they became the foundation for everything that followed.

In that time, I discovered how much connection truly matters — because I felt the opposite of it. So I did the only thing I knew how to do: I started sharing my experiences online — the real, unfiltered parts of university life. To my surprise, thousands of others felt the same. Within a year, a community of over 70,000 students had formed around my content, united by a struggle we all thought we were facing alone — only to realise we never were.

That experience

changed everything

That experience changed everything. It encouraged me to reach out more, make new friends, and ultimately discover that university could be one of the most special times of my life. It also showed me that when marketing is done authentically, it can change lives — because it changed mine.

Profit naturally followed, but that’s when I realised something important: when you lead with purpose, profit becomes a by-product, not the goal. I believe deeply in growth, revenue, and financial success — they’re essential for any business. But for me, they mean nothing without integrity, intention, and heart behind them.

Once I saw what was possible, I wanted to take it further. Alongside my degree, I began putting everything I was learning into practice — building business after business, failing countless times, but learning even more each time.

I invested heavily - both financially and emotionally - in understanding how to scale and automate a business without losing its soul. I wanted to see if technology and systems could enhance service rather than replace it - to let structure support connection, not block it.

And in 2025 the Bloom theory was born...

Those years of learning, experimenting, and growing led to The Bloom Theory — a philosophy and brand built on the belief that success and sincerity can coexist. It’s proof that when we lead with integrity and heart, we don’t just build businesses — we build something that blooms. This picture is me and one of my clients celebrating her first launch. She came round, I made a cake, and took a moment just to celebrate her and what she had done. I believe that business is about creating meaningful connections and celebrating every milestone. But let's be clear—revenue numbers matter too. They’re the fuel that allows us to keep serving and growing. If you're looking for a partner who values both impact and growth, I'm here to help you bloom. Together, we'll ensure your business thrives both emotionally and financially.

and I want to help you do the same!

The launch studio

In 8 weeks, we'll guide you through building a customer journey from post to purchase.

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The CEO

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Full-time management to collaboratively scale your business run and hit the 6 figure mark .

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Launch clarity and strategy consulting

One-off strategy support to cut through the noise and get clear on your next move.

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Elena

Jolie

Sophie

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Phoebe was truly God-sent. Her faith-filled guidance, warmth, and genuine care created such a safe space for me to be completely honest and open. Through our work, she helped me see where I was holding myself back and supported me in finding clarity and confidence. Together, we built a clear, strategic plan to bring my business to the next level. Hitting revenue goals as well as keeping the mission at the centre of it.

-Elena (christian embodiment coach)

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Before working with Phoebe, I had a vision for my business but no real understanding of how to bring it to life. Phoebe not only helped me develop that vision, she multiplied it. She showed me how the business could scale far beyond what I originally imagined, offering alternative approaches and guiding me toward creating a professional, scalable product that I genuinely love and am proud of.

One of my favourite things about working with Phoebe is her values. She consistently encouraged me to build from a heart-centred place, and I truly believe this has been a key reason for our success so far. In a world where authenticity can feel rare, she makes sure her clients create from a true, aligned, and meaningful place - and that really stands out.

Phoebe has challenged me in all the best ways, pushing me to learn new systems, understand social media more deeply, and think bigger as a business owner. I would recommend her to anyone who is serious about building a real, heart-led, and scalable business.

Jolie Richards (founder of coachedbyjolie)

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Working with Phoebe was a game-changer for my business. She truly understood the mission behind what I was creating and shared my passion for health. Her genuine care for how I was feeling in the business made all the difference. Phoebe helped me focus on what truly mattered to build my vision. Her expertise was invaluable—I could ask her anything and always received insightful business advice. Together, we executed an incredible market research campaign that allowed me to deeply understand my customers' motivations. I loved working with Phoebe!

JOHN COLLINS

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“Bill helped me create an attainable financial plan that is already changing my life.”

ANNA SUN

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“After listening to just one episode of Bill’s podcast, everything started falling into place.”

JILL MCCONNELL

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“Bill is the secret sauce to my recent financial gains. I can’t thank him enough.”